Nthawi yoyipa kwambiri: Kampani yosindikiza tsopano ikuyika DRM pamapepala

Kusintha 2/16/22: Nkhaniyi idawonekera koyamba ndi inki yosindikizira ya typo ndi miscalculation ngati $250/oz kupanga;chiwerengero cholondola ndi $170/gal.Timanong'oneza bondo cholakwikachi ndikuthokoza owerenga ozindikira omwe adachiwona ndikuchiwonetsa pa Twitter.Zikomo chifukwa cha ntchito yanu ndipo tikukupatsani moni.
Kodi ndinu okonzeka bwino? Kodi muli ndi garaja yodzaza ndi mabokosi a zinyalala olembedwa bwino kwambiri kapena malo okhala odzaza mitsuko yolembedwa mwaukhondo? Kodi mumatumiza zambiri ndikusindikiza zilembo? kukonda?
Chabwino, ngati ndinu eni ake opanga zilembo za Dymo, pali chinyengo chatsopano chomwe chingakupangitseni kusintha mtundu - ngati sichikuwopsyezani chizindikirocho, ndi choncho.
Kwa mtundu wina wa akuluakulu, bizinesi yosindikizira ndi gwero la mayesero osatha.Pambuyo pake, osindikiza amadutsa "zambiri" zambiri.Izi zikutanthauza kuti sikuti opanga makina osindikizira angakugulitseni osindikiza, ali ndi mwayi wokugulitsani inki. kwamuyaya.
Koma muzochita, makampani osindikizira ndi adyera.Sakukhutira kukhala amodzi mwa makampani ambiri omwe amapereka inki mumsika wampikisano.M'malo mwake, akufuna kukhala wothandizira inki wanu yekha, ndipo omg, omg, akufuna kukulipirani zambiri. zandalama zake - mpaka $12,000 galoni!
Palibe amene akufuna kulipira $12,000/gal pa inki yomwe imawononga pafupifupi $170/gal kupanga, kotero makampani osindikizira amatulutsa matumba osatha amalingaliro omwe amakukakamizani kugula $12,000/gal mankhwala ndikukupangitsani kugula kosatha.
Masiku ano, osindikiza ndi consumables awiri, inki ndi pepala, koma khama onse opanga 'li lolunjika pa inki.Ndicho chifukwa pali inki mu makatiriji, ndi makampani chosindikizira akhoza kuwonjezera tchipisi wotchipa makatiriji awo. zomwe zimafuna makiyi omwe amagwiridwa ndi wopanga yekha.Opanga ena alibe makiyi, kotero sangathe kupanga makatiriji omwe chosindikizira angazindikire ndikuvomereza.
Njirayi ndi yopindulitsa, koma ili ndi malire ake: mwamsanga pamene vuto la chain chain lichitika, kutanthauza kuti wosindikiza sangapeze tchipisi, amagwa!
Mliriwu wakhala wovuta kumakampani ambiri, koma yakhala nthawi yayitali kwambiri pantchito yobweretsera komanso makampani omwe amapereka. Makampani opanga zolemba pakompyuta akulirakulira panthawi yotseka pomwe anthu mamiliyoni mazana ambiri akusintha kuchoka pamunthu kupita pa intaneti. - zinthu zoperekedwa m'mabokosi okhala ndi zilembo za barcode zosindikizidwa pa osindikiza apakompyuta.
Osindikiza zilembo ndi osindikiza omwe amatenthedwa, zomwe zikutanthauza kuti sagwiritsa ntchito inki: m'malo mwake, "mitu yosindikiza" imakhala ndi tinthu tating'ono tamagetsi totenthetsera pepala lapadera lomwe limakhala lakuda likatenthedwa.
Chifukwa cha kusowa kwa inki, msika wosindikizira zilembo sunawonongedwe ndi ma shenanigans osiyanasiyana omwe avutitsa dziko la inkjet…mpaka pano.
Dymo ndi dzina lanyumba: Yakhazikitsidwa mu 1958 ndi zida zake zomwe zidasindikiza zilembo zazikulu pamizere ya tepi yomatira, kampaniyo tsopano ndi gawo la Newell Brands, lalikulu, kampani ya bullish hydra, yomwe makampani ake ena akuphatikizapo Rubbermaid, Bambo Coffee. , Oster, Crock-Pot, Yankee Candle, Coleman, Elmer's, Liquid Paper, Parker, Paper Mate, Sharpie, Waterman, X-Acto, ndi zina.
Ngakhale kuti Dymo ndi mbali ya ufumu wa kampaniyi, mpaka pano sanathe kugwiritsa ntchito njira zopangira $ 12,000 / galoni ya inki yosindikizira. Izi ndichifukwa choti chinthu chokhacho chogwiritsidwa ntchito chomwe mwini Dymo amafunikira ndi chizindikiro, ndipo chizindikiro ndichokhazikika. mankhwala omwe amapangidwa ndikugulitsidwa ndi ogulitsa ambiri kuti agwiritsidwe ntchito ndi mitundu yosiyanasiyana ya opanga zilembo.
Anthu ena atha kukhala okonzeka kulipira zoonjezerapo pang'ono pazolemba za Dymo, koma ngati satero, pali zosankha zina zambiri: osati zilembo zotsika mtengo, koma zilembo zopangidwira ntchito zina, zomatira komanso zomaliza zosiyanasiyana.
Anthu amenewo adzakhumudwitsidwa.Osindikiza atsopano a Dymo a label label amagwiritsa ntchito tchipisi ta RFID kutsimikizira malembo omwe makasitomala a Dymo amawayika mu chosindikizira.Izi zimathandiza kuti zinthu za Dymo zisiyanitse pakati pa label yovomerezeka ya Dymo ndi katundu wachitatu.Mwanjira imeneyo, osindikiza amatha kukakamiza eni kuchita zofuna za eni Dymo - ngakhale zikutsutsana ndi eni eni eni.
Palibe chifukwa (chabwino) cha izi. M'mabuku awo ogulitsa, Dymo imatamanda ubwino wodula ma label masikono: kuzindikira zokha za mtundu wa label ndikuwerengera zotsalira zotsalira - amadzitama kuti "[t] chosindikizira chamafuta chimalowa m'malo mwa kugula inki kapena tona yodula.”
Koma zomwe sakunena ndikuti chosindikizirachi chimakukakamizani kugula zilembo za Dymo, zomwe ndizokwera mtengo kwambiri kuposa zolemba zambiri za omwe akupikisana nawo (zolemba za Dymo zimagulitsidwa pafupifupi $10 mpaka $15 pa mpukutu uliwonse; zina, pafupifupi $10 mpaka $15 pa mpukutu uliwonse $2. mpaka $5) mipukutu). Chifukwa chimene samanena zimenezo n'chachidziŵikire: palibe amene akufuna izi.
Ngati eni ake a Dymo akufuna kugula zilembo za Dymo, adzatero.Chifukwa chokha chowonjezera chotsutsa ichi ndikukakamiza eni ake a Dymo omwe sakufuna kugula zilembo za Dymo kuti agule.Zinthu zonse zapamwamba Dymo imalimbikitsa kutseka kwake kwa RFID. ma tag amatha kukhazikitsidwa popanda kutseka.
Kwa zaka zambiri, eni ake a Dymo ankaganiza kuti osindikiza awo angagwiritse ntchito chizindikiro chilichonse.Ngakhale kuti ogulitsa ena akuwonjezera machenjezo okhudza kutsekedwa kwa chizindikirochi, ogulitsa kwambiri sakutsatira - m'malo mwake, makasitomala awo akuchenjezana za nyambo ndi kusintha. .
Tikayang'ana zomwe zimachitika pa intaneti, zikuwonekeratu kuti makasitomala a Dymo ndi okwiya.Ena asonkhana pazokambirana zaukadaulo za momwe muyesowo ungagonjetsedwere, koma pakadali pano, palibe wogulitsa adalowapo kuti apereke chida cha ndende chomwe chimakulolani kuti musinthe wopanga zilembo. phindu lanu, osati omwe ali ndi Dymo.
Pali chifukwa chabwino chochitira izi: Lamulo la kukopera ku US limapatsa Dymo chida champhamvu chowopseza ochita nawo malonda omwe amatithandiza kuthawa ndende yolemba zilembo.Ndime 1201 ya Digital Millennium Copyright Act imavumbula omwe akupikisana nawowa chindapusa cha $500,000 komanso zaka zisanu mndende chifukwa chogulitsa. zida zolambalala "maulamuliro ofikira" pa ntchito zomwe zili ndi copyright, monga fimuweya pa osindikiza a Dymo.Ngakhale sizikudziwika ngati woweruza adzagamula mokomera Dymo, ochita malonda ochepa ndi omwe ali okonzeka kutengapo gawo pomwe zovutazo zakwera kwambiri.Ndichifukwa chake ife anazengedwa mlandu kugwetsa Gawo 1201.
Kuchita zamalamulo kumachedwa, ndipo malingaliro oyipa amatha kufalikira kudzera mumakampani ngati kachilomboka.Pakali pano, Dymo yekha ndiye adayika DRM pamapepala.Opikisana nawo, monga Zebra ndi MFLabel, amapangabe osindikiza omwe amakulolani kusankha zilembo zomwe mungagule.
Osindikiza awa si otsika mtengo - $110 mpaka $120 - koma si okwera mtengo kwambiri kotero kuti amapanga ndalama zambiri zogulira imodzi.Pamoyo wa imodzi mwa osindikiza awa, mutha kugwiritsa ntchito ndalama zambiri. zolemba kuposa pa chosindikizira.
Izi zikutanthauza kuti eni eni a Dymo 550 ndi (Dymo 5XL) angakhale anzeru kuwataya ndikugula chitsanzo chopikisana ndi mpikisano.Ngakhale mutalipira mtengo wa Dymo, mudzasungabe ndalama pakapita nthawi.
Dymo ikuyesera china chake chomwe sichinachitikepo.DRM papepala ndi lingaliro loyipa, lachipongwe lomwe tonse tiyenera kupewa. komanso kukhala pachiwopsezo chodziwika bwino.Iyi ndi imodzi mwa nthawi zosawerengeka pomwe dongosolo loyipa likubwera, ndipo timakhala ndi mwayi woliyendetsa m'mitima yathu lisanabwerenso.
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Nthawi yotumiza: Mar-07-2022