Lightspeed Commerce: Kodi malo ogulitsa ndi ati? Kalozera wotsimikizika

Ambiri aife timadziwa machitidwe a point-of-sale (POS)-ndipo timayanjana nawo pafupifupi tsiku lililonse-ngakhale sitikudziwa.
Dongosolo la POS ndi ukadaulo womwe amagwiritsidwa ntchito ndi ogulitsa, ochita masewera a gofu, ndi eni malo odyera pantchito monga kulandira malipiro kuchokera kwa makasitomala. Dongosolo la POS limathandiza aliyense, kuyambira mabizinesi odziwa bizinesi mpaka amisiri omwe akufuna kusintha chidwi chawo kukhala ntchito. , kuyambitsa bizinesi ndikukula.
M'nkhaniyi, tikambirana nkhani zanu zonse za POS ndikukonzekeretsani chidziwitso chomwe mukufuna kuti musankhe njira yoyenera pabizinesi yanu.
Gwiritsani ntchito malangizo athu aulere a POS ogula kuti muwongolere kusaka kwanu.Dziwani momwe mungakonzekere kukula kwa sitolo yanu ndikusankha dongosolo la POS lomwe lingathandize bizinesi yanu pano komanso mtsogolo.
Lingaliro loyamba lomvetsetsa dongosolo la POS ndiloti liri ndi mapulogalamu opangira mfundo (malonda a bizinesi) ndi zida zogulitsira (zolembera ndalama ndi zigawo zina zomwe zimathandizira malonda).
Nthawi zambiri, dongosolo la POS ndi mapulogalamu ndi zida zamabizinesi omwe amafunikira mabizinesi ena monga masitolo, malo odyera, kapena malo ochitira masewera a gofu kuti achite bizinesi. kuti bizinesi iyende.
Mapulogalamu a POS ndi hardware palimodzi amapereka makampani ndi zida zonse zomwe akufunikira kuti avomereze njira zolipirira zodziwika bwino ndikuwongolera ndikumvetsetsa thanzi la kampaniyo.Mumagwiritsa ntchito POS kusanthula ndikuyitanitsa katundu wanu, antchito, makasitomala, ndi malonda.
POS ndi chidule cha malo ogulitsa, chomwe chimatanthawuza malo aliwonse omwe kugulitsa kungachitike, kaya ndi malonda kapena ntchito.
Kwa ogulitsa, izi nthawi zambiri zimakhala malo ozungulira ndalama.Ngati muli mu malo odyera achikhalidwe ndipo mumalipira ndalama m'malo mopereka ndalama kwa woperekera zakudya, ndiye kuti malo omwe ali pafupi ndi cashier amaonedwanso ngati malo ogulitsa. mfundo yomweyi imagwiranso ntchito m'mabwalo a gofu: kulikonse kumene wosewera gofu akagula zida zatsopano kapena zakumwa ndi malo ogulitsa.
Zida zakuthupi zomwe zimathandizira ndondomeko yogulitsira malo ili pamalo opangira malo-dongosolo limalola kuti malowa akhale malo ogulitsa.
Ngati muli ndi POS yochokera kumtambo yam'manja, sitolo yanu yonse imakhala malo ogulitsa (koma tidzakambirana pambuyo pake) .Njira ya POS yochokera kumtambo imakhalanso kunja kwa malo anu enieni chifukwa mukhoza kupeza dongosolo kuchokera. kulikonse chifukwa sichimangiriridwa ndi seva yapatsamba.
Mwachizoloŵezi, machitidwe a POS achikhalidwe amatumizidwa mkati, zomwe zikutanthauza kuti amagwiritsa ntchito ma seva omwe ali pamalopo ndipo amatha kugwira ntchito m'malo enaake a sitolo kapena malo odyera. Ichi ndichifukwa chake machitidwe amtundu wa POS - makompyuta apakompyuta, zolembera ndalama, osindikiza malisiti, ma barcode scanner. , ndi mapurosesa olipira - zonse zili kutsogolo kwa desiki ndipo sizingasunthidwe mosavuta.
Kumayambiriro kwa zaka za m'ma 2000, kupambana kwakukulu kwaumisiri kunachitika: Mtambo, womwe unasintha machitidwe a POS kuchoka pakufuna ma seva a pa malo kuti aziyendetsedwa kunja ndi opereka mapulogalamu a POS. sitepe: kuyenda.
Pogwiritsa ntchito ma seva opangidwa ndi mtambo, eni mabizinesi atha kuyamba kupeza makina awo a POS potenga chida chilichonse cholumikizidwa ndi intaneti (chikhale laputopu, kompyuta, piritsi, kapena foni yamakono) ndikulowa mubizinesi yawo.
Ngakhale malo enieni a bizinesi ndi ofunikabe, ndi POS yochokera kumtambo, kuyang'anira malowa kungathe kuchitika kulikonse.Izi zasintha momwe ogulitsa ndi malo odyera amagwirira ntchito m'njira zingapo zazikulu, monga:
Zachidziwikire, mutha kuyesa kugwiritsa ntchito kaundula wandalama wosavuta. Mutha kugwiritsa ntchito cholembera ndi pepala kuti muwone zomwe mwalemba komanso momwe mulili ndi ndalama. mtengo wamtengo wake molondola kapena amawalipiritsa makasitomala monyanyira? Kodi mungawone bwanji kuchuluka kwa zinthu m'njira yabwino komanso yosinthidwa? Ngati muli ndi malo odyera, bwanji ngati mukufuna kusintha menyu a malo angapo mphindi yomaliza?
Dongosolo logulitsa malo limakuchitirani zonsezi mwa kupanga ntchito kapena kukupatsani zida zochepetsera kasamalidwe ka bizinesi ndikumaliza mwachangu.Kuphatikiza pakupanga moyo wanu kukhala wosavuta, machitidwe amakono a POS amaperekanso ntchito zabwino kwa makasitomala anu.Kukhala wokhoza kuchita bizinesi, kupereka chithandizo kwa makasitomala ndi kukonza zochitika kuchokera kulikonse kungachepetse mizere yolipira ndikufulumizitsa ntchito yamakasitomala.Kakasitomala akakumana ndi zokumana nazo zapadera kwa ogulitsa akuluakulu monga Apple, tsopano akupezeka kwa aliyense.
Dongosolo la POS lopangidwa ndi mtambo wamtambo limabweretsanso mwayi wambiri wogulitsa malonda, monga kutsegula masitolo a pop-up kapena kugulitsa paziwonetsero zamalonda ndi zikondwerero. chochitika.
Mosasamala mtundu wabizinesi, malo aliwonse ogulitsa ayenera kukhala ndi ntchito zotsatirazi, zomwe ndi zoyenera kuziganizira.
Mapulogalamu a Cashier (kapena cashier application) ndi gawo la pulogalamu ya POS ya osunga ndalama.Wosunga ndalama adzapanga malonda pano, ndipo kasitomala adzalipira zogula pano.Apa ndi pamene wosunga ndalama adzachita ntchito zina zokhudzana ndi kugula, monga monga kugwiritsa ntchito kuchotsera kapena kukonza zobweza ndi kubweza pakafunika.
Gawo ili la pulogalamu yogulitsira malonda mwina limayenda ngati pulogalamu yoyikiratu pakompyuta yapakompyuta kapena litha kupezeka kudzera pa msakatuli aliyense mudongosolo lamakono.Mapulogalamu oyendetsera bizinesi amaphatikiza zinthu zingapo zapamwamba zomwe zingakuthandizeni kumvetsetsa ndikuyendetsa bizinesi, monga kusonkhanitsa deta ndi kupereka malipoti.
Poyang'anira masitolo a pa intaneti, masitolo akuthupi, kukwaniritsa madongosolo, kufufuza, zolemba, makasitomala ndi antchito, kukhala wogulitsa ndizovuta kwambiri kuposa kale lonse.N'chimodzimodzinso kwa eni ake odyera kapena ochita masewera a gofu.Kuphatikiza pa mapepala ndi kasamalidwe ka antchito, kuitanitsa pa intaneti ndi kusinthika zizolowezi zamakasitomala ndizowononga nthawi.Mapulogalamu owongolera bizinesi adapangidwa kuti akuthandizeni.
Mbali yoyang'anira bizinesi ya machitidwe amakono a POS amaganiziridwa bwino ngati ntchito yoyang'anira bizinesi yanu.Chotero, mukufuna kuti POS igwirizane ndi mapulogalamu ena ndi mapulogalamu omwe amagwiritsidwa ntchito poyendetsa bizinesi yanu.Zina mwazophatikiza zofala kwambiri zimaphatikizapo malonda a imelo ndi kuwerengera ndalama. kuphatikiza, mutha kuyendetsa bizinesi yabwino komanso yopindulitsa chifukwa deta imagawidwa pakati pa pulogalamu iliyonse.
Kafukufuku wa Deloitte Global adapeza kuti pofika kumapeto kwa 2023, 90% ya akuluakulu adzakhala ndi foni yamakono yomwe imagwiritsa ntchito nthawi pafupifupi 65 patsiku. ndipo zida zapezeka kuti zithandizire ogulitsa odziyimira pawokha kupereka zolumikizana zogulira za omni-channel.
Kuti moyo ukhale wosavuta kwa eni mabizinesi, opereka mafoni a POS adayamba kukonza zolipirira mkati, ndikuchotsa mwalamulo mapurosesa olipira (ndi omwe angakhale oopsa) a chipani chachitatu pa equation.
Ubwino wa mabizinesi ndi pawiri.Choyamba, amatha kugwira ntchito ndi kampani kuti awathandize kuyendetsa bizinesi yawo ndi ndalama.Chachiwiri, mitengo nthawi zambiri imakhala yolunjika komanso yowonekera kuposa anthu ena.Mutha kusangalala ndi mtengo umodzi panjira zonse zolipira, ndipo ayi. chindapusa chotsegulira kapena chindapusa pamwezi ndichofunika.
Ena opereka machitidwe a POS amaperekanso kuphatikizika kwa mapulogalamu okhulupilika pogwiritsa ntchito mafoni a m'manja.83% ya ogula adanena kuti amatha kugula zinthu kuchokera ku makampani omwe ali ndi mapulogalamu okhulupilika-59% mwa iwo amakonda zinthu zochokera ku mafoni a m'manja.chachilendo?Osati kwenikweni.
Njira yogwiritsira ntchito kukhazikitsa pulogalamu yokhulupirika ndi yosavuta: onetsani makasitomala anu kuti mumayamikira bizinesi yawo, apangitseni kuti amve kuyamikiridwa ndi kubwereranso.Mungathe kupereka mphoto kwa makasitomala awo obwereza ndi kuchotsera peresenti ndi zotsatsa zina zomwe sizipezeka kwa anthu wamba. Izi ndizokhudza kusunga makasitomala, omwe ndi otsika kasanu kuposa mtengo wokopa makasitomala atsopano.
Mukapangitsa makasitomala anu kumva kuti bizinesi yawo ndiyamikiridwa ndikulimbikitsa nthawi zonse zinthu ndi ntchito zomwe zimakwaniritsa zosowa zawo, mumawonjezera mwayi woti akambirane za bizinesi yanu ndi anzawo.
Machitidwe amakono ogulitsa malo angakuthandizeni kuyang'anira antchito anu mwa kufufuza mosavuta maola ogwira ntchito (ndi kupyolera mu malipoti ndi malonda, ngati n'koyenera). Izi zimakuthandizani kuti mupereke mphoto kwa antchito abwino kwambiri ndikuwatsogolera omwe akufunikira thandizo kwambiri.Zingathenso kufewetsa zotopetsa. ntchito monga malipiro ndi ndandanda.
POS yanu iyenera kukulolani kuti muyike zilolezo za mameneja ndi antchito.
Muyeneranso kukonza masinthidwe a antchito, kutsatira nthawi yawo yogwira ntchito, ndikupereka malipoti ofotokoza momwe amagwirira ntchito ali pantchito (mwachitsanzo, kuwona kuchuluka kwa zomwe adachita, kuchuluka kwazinthu zomwe amagulitsa, komanso kuchuluka kwa ndalama zomwe amagulitsa) .
Thandizo palokha si gawo la POS, koma chithandizo chabwino cha 24/7 ndi gawo lofunikira kwambiri kwa opereka machitidwe a POS.
Ngakhale POS yanu ili yodziwika bwino komanso yosavuta kugwiritsa ntchito, mudzakumana ndi mavuto nthawi ina.Mukachita izi, mudzafunika thandizo la 24/7 kuti likuthandizeni kuthetsa vutoli mwachangu.
Gulu lothandizira dongosolo la POS nthawi zambiri limatha kulumikizidwa kudzera pa foni, imelo, ndi macheza amoyo. Kuphatikiza pa chithandizo chomwe mukufuna, ganiziraninso ngati wothandizira wa POS ali ndi zolemba zothandizira, monga ma webinars, maphunziro a kanema, ndi magulu othandizira ndi mabwalo omwe akhoza kucheza ndi ogulitsa ena omwe amagwiritsa ntchito dongosolo.
Kuphatikiza pa ntchito zazikulu za POS zomwe zimapindulitsa mabizinesi osiyanasiyana, palinso mapulogalamu ogulitsa omwe amapangidwira ogulitsa omwe amatha kuthana ndi zovuta zanu zapadera.
Kugula kwa omnichannel kumayamba ndi kukhala ndi malo ogulitsira pa intaneti omwe amathandizira makasitomala kufufuza zinthu.
Chifukwa chake, ogulitsa akuchulukirachulukira akusintha machitidwe a kasitomala posankha foni yam'manja ya POS yomwe imawalola kugwiritsa ntchito malo ogulitsira komanso malo ogulitsa e-commerce papulatifomu yomweyo.
Izi zimathandiza ogulitsa kuti awone ngati ali ndi katundu m'gulu lawo, kutsimikizira kuchuluka kwazinthu zawo m'malo ogulitsira angapo, kupanga maoda apadera pomwepo ndikupereka zonyamula m'sitolo kapena kutumiza mwachindunji.
Ndi chitukuko chaukadaulo wa ogula komanso kusintha kwa machitidwe a ogula, makina a POS am'manja akuyang'ana kwambiri kukulitsa luso lawo la malonda a omni-channel ndikuyimitsa malire pakati pa ogulitsa pa intaneti ndi ogulitsa.
Kugwiritsira ntchito CRM mu POS yanu kumapangitsa kuti zikhale zosavuta kupereka chithandizo chaumwini-choncho ziribe kanthu yemwe ali pa shift tsiku limenelo, makasitomala akhoza kumva bwino ndi kugulitsa zambiri.Poss yanu ya POS CRM imakulolani kuti mupange mbiri yanu ya kasitomala aliyense. mafayilo, mutha kutsatira:
Nawonso database ya CRM imalolanso ogulitsa kuti akhazikitse zotsatsa zanthawi yake (pamene kukwezerako kuli kovomerezeka pakangopita nthawi, chinthu chokwezedwa chidzabwezeretsedwa kumtengo wake woyambirira).
Inventory ndi imodzi mwazinthu zovuta kwambiri zofananira zomwe wogulitsa amakumana nazo, koma ndichinthu chofunikira kwambiri chifukwa chimakhudza momwe ndalama zanu zimayendera komanso ndalama zomwe mumapeza. kusowa kwa zinthu zamtengo wapatali.
Makina a POS nthawi zambiri amakhala ndi ntchito zamphamvu zoyang'anira zinthu zomwe zimathandizira momwe ogulitsa amagulira, kusanja, ndi kugulitsa zinthu.
Ndi kutsata kwazinthu zenizeni zenizeni, ogulitsa akhoza kukhulupirira kuti milingo yawo yapaintaneti komanso yakuthupi ndi yolondola.
Ubwino umodzi waukulu wa POS yam'manja ndikuti imatha kuthandizira bizinesi yanu kuchokera kusitolo imodzi kupita kumasitolo angapo.
Ndi dongosolo la POS lomwe limapangidwira makamaka kuyang'anira masitolo ambiri, mukhoza kuphatikizira kufufuza, makasitomala ndi kasamalidwe ka antchito kumalo onse, ndikuyendetsa bizinesi yanu yonse kuchokera kumalo amodzi.
Kuphatikiza pa kufufuza kwa zinthu, kupereka lipoti ndi chimodzi mwa zifukwa zazikulu zogulira makina ogulitsira malo.Mobile POS iyenera kupereka malipoti osiyanasiyana okonzedweratu kuti akupatseni chidziwitso cha momwe sitolo ikugwirira ntchito pa ola, tsiku ndi tsiku, mlungu uliwonse, mwezi uliwonse, ndi pachaka. Malipotiwa amakupatsirani kumvetsetsa mozama mbali zonse zabizinesi yanu ndikukuthandizani kupanga zisankho zanzeru kuti muwongolere bwino komanso kuchita phindu.
Mukakhutitsidwa ndi malipoti omangidwira omwe amabwera ndi dongosolo lanu la POS, mutha kuyamba kuyang'ana kuphatikizika kwa analytics-wothandizira pulogalamu yanu ya POS atha kukhala ndi kachitidwe kake kapamwamba kakusanthula, kotero mukudziwa kuti idapangidwa kuti ikonzere deta yanu. .Ndi deta zonsezi ndi malipoti, mukhoza kuyamba kukhathamiritsa sitolo yanu.
Izi zitha kutanthauza kuyambira pakuzindikiritsa ogulitsa abwino kwambiri komanso ochita zoyipa kwambiri mpaka kumvetsetsa njira zolipirira zodziwika bwino (ma kirediti kadi, kirediti kadi, macheke, mafoni am'manja, ndi zina zambiri) kuti mutha kupanga zokumana nazo zabwino kwambiri kwa ogula.


Nthawi yotumiza: Jan-04-2022